What makes you different? What makes you stand out from your competition or that co-worker vying for the same promotion you covet? What is your strategy for making your blog stand out from the crowd?
When looking to develop a strategy for getting ahead in virtually any endeavor, middle of the pack rarely does it. The key is to use your unique abilities or individual perspective in such a way that you DO stand out from the competition but still meet the needs and demands of your readers, customers or boss while producing the desired results.