Selling your home in today’s market is a feat unto itself. Increase the odds by avoiding these costly mistakes.
Blunder #1: Seeing your property through the eyes of the buyer.
Sounds counterintuitive doesn’t it? In reality you should forget what you would want to see if you were buying the home. You’re not buying this home, someone else is and your job is to make sure it appeals to as many people as possible. There are some common traits among all home shoppers. One of these traits is the desire to see their potential investment in perfect condition so read and follow my 52 tips to make your home irresistible to home buyers. Today’s buyers will be picky, so you must be picky too.
Blunder #2: Inadequate Marketing.
The perfect buyer for your home isn’t going to leisurely stroll through the front door by chance. a more likely scenario is that you will have to put the home in front of the buyer’s eyes. A highly effective marketing strategy must be in place to ensure your house receiving maximum exposure in the market place. If you’re working with a real estate agent, make sure she is getting the word out to as many venues as possible. Verify these venues yourself! Consider smaller local papers, bulletin boards, church newsletters, and the Internet!
Blunder #3: Ignoring the exterior of your house (curb appeal).
First things are formative, last things are lasting. It’s very easy for someone about to spend or invest hundreds of thousands of dollars to make a snap decision NOT to even go into your home if the outside appearance is shabby. Dress it up. Use colorful flowers, cut the grass and trim the shrubs. Paint or stain the front door. Make the mailbox look nice with paint and flowers. If it gets people IN the home, it’s working!
Blunder #4: Ignoring health and safety issues.
Be truthful about any problems with the property. These problems will be discovered at some point, and it’s in your own best interests to take care of them before they become disputes or lawsuits. Note any potential safety hazards and pay attention to environmental concerns.
Blunder #5: Trying to be present for every showing of your home.
Many sellers feel they must be an active part of every showing, but this can actually work against them. Of course, if you’re selling the home yourself, you’ll have to be there, but while they look, wait in a small room, on the deck, patio, or porch, or even in your car. If you have chosen to use a real estate agent, by all means, leave. The buyers may have brought their trusted real estate agent with them so let that agent do her work.
Blunder #6: Not pricing your home correctly.
This is a critical part of marketing your home. Listing your home too high can lead to reduced showings. Pricing too low could lose you thousands of dollars. Check other homes in the neighborhood, check the courthouse for recent sales in the area, and be willing to show your home to your friends and family to solicit their input on how it looks and the price it could be listed at. Remember that what you NEED from your home may not be what you’ll GET from your home in today’s real estate market.
Blunder #7: Not planning your own move early in the process of selling your home.
I know from personal experience that moving can be overwhelming when not planned properly. Consider renting storage space for things you don’t use everyday (that will also reduce clutter when showing your home). Take an inventory of what you have to move and label things clearly so you don’t waste time in your new home going through box after box. File with all receipts for expenses occurred during the move, as many of these could be tax deductible. Be sure you have all these steps in place far in advance of the actual move date so you aren’t running around at the last minute while trying to complete the sale of your home.