How To Buy A Better Diamond For Less

by Ron Haynes


This is a guest post by Randall Wagner. Randall is the Founder and President, GemEx Systems, Inc., a diamond grading system available at select diamond retailers nationwide. If you’re looking to pop the question or purchase a special something for your mother or grandmother, take Randall’s tips to heart and get the most value for your money.

An Eternity with youWe’ve all heard the slogans ‘Every Kiss Begins with Kay’ and ‘He Got It at Jared’ and many more. With so many stores and advertisements, buying a diamond can be confusing.

We’re entering the busiest diamond buying season of the year, so it’s more important now than ever to know what to look for when hitting the stores this season.

Here’s a list of five quick tips that can help you get a better diamond for less. These tips hold true whether you’re shopping for yourself, a friend, or even if you’re weighing in on the ring decision of someone popping the big question.

1. Know what’s important to you.
Keep in mind bigger is not always better – 92% of people would rather have a diamond that sparkles than a larger duller diamond! Purchasing a .95 carat ring instead of a 1 carat ring can save someone nearly $1,000!

2. Do your research and learn about different diamond grading systems before going into the jewelry store.
You might know that the 4Cs stand for color, cut, clarity and carat weight. But they only measure the rarity of a diamond, and do not tell how well a diamond will sparkle. Many stores use an additional grading system that measures a diamond’s brilliance. An example of this type grading system can be found at www.diamondlightperformance.com.

3. Don’t base your decision on the way the diamond looks in the store case.
Jewelry stores are designed to be extremely well lit – any diamond can shine and sparkle in this artificial setting. But what will a diamond look like in everyday situations?

4. When you’re buying a diamond, ask to see a copy of the report on the diamond’s light performance. Don’t be fooled when you’re shopping. Just because a diamond is considered rare, does not mean that it is brilliant.

5. Make sure you are buying a quality diamond from a reputable jeweler with independent beauty certification. There are many different retail outlets for buying a diamond. Anyone can offer a low price on a dull diamond, so shop at a store you know and trust. This will most likely place you in the store of a national chain, but there are some local reliable family run jewelry stores too.

Overall, look for the beauty of the diamond, not the rarity or color, clarity and etc. Shop by the light performance, you can ensure that you’ll go home with a beautiful, perfect diamond.

photo credit: ian?

About the author

Ron Haynes has written 1003 articles on The Wisdom Journal.


The founder and editor of The Wisdom Journal in 2007, Ron has worked in banking, distribution, retail, and upper management for companies ranging in size from small startups to multi-billion dollar corporations. He graduated Suma Cum Laude from a top MBA program and currently is a Human Resources and Management consultant, helping companies know how employees will behave in varying situations and what motivates them to action, assisting firms in identifying top talent, and coaching managers and employees on how to better communicate and make the workplace MUCH more enjoyable. If you'd like help in these areas, contact Ron using the contact form at the top of this page or at 870-761-7881.


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{ 3 comments }

the weakonomist

I bought an engagement ring last fall and picked up on a few other things. If you’re looking at engagement rings, but the ring and stone separately. Many times the stone that comes with a ring might be crappy and overpriced. Ask to look at a variety of stones in the quality and shape you are after. While many people can see a difference between a few grades, most people cannot. I spent a few hours looking at about a dozen different stones and ended up with one on the lower end because I just couldn’t see much of a difference, and I have great eyesight.

Everything Randall said above is absolutely true though. Great advice!

Lise

Oooor you could just give up buying diamonds entirely, given that the whole industry is backed by violence and slavery and the prices are artificially inflated. (As I write about here here).

Ellen

There is a very simple way to not support the “violence and slavery” of the diamond business – buy a man-made diamond.

My boyfriend and I will be getting engaged soon, and I’ve been very adamant about wanting a man-made diamond. They’re much less expensive than mined diamonds, which I think is important because we’ve got a lot of big expenses to save for (wedding, house, etc.), and I also will have a clear conscience on where my diamond came from.

Anyway, it’s definitely something I think people should check out if they’re wanting to save money on a diamond purchase.

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