Comments on: Look But Don’t Touch!

By: 101 Ways to Take a Bite Out of Your Food Budget

101 Ways to Take a Bite Out of Your Food Budget — Thu, 21 Oct 2010 00:55:52 +0000

[...] Be careful what you pick up. Simply touching an item can cause you to want [...]

By: Melissa

Melissa — Sun, 16 Aug 2009 22:12:39 +0000

I had to laugh about the bit of trying clothes on. Five minutes in the change room mean that I definitely don’t buy the clothes I was going to!

By: Ron

Ron — Sat, 15 Aug 2009 23:07:11 +0000

Hmm, that’s a real challenge. I once read that intangibles were best sold using emotional language. Think of life insurance and how the agent will use emotional language about taking care of family members, children, or charities by buying a policy. What you sell isn’t technically an intangible, but until it arrives at your customer’s doorstep, they can’t touch it.

Maybe some emotion evoking language, a vivid description, and testimonials?

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By: Tammy Brackett

Tammy Brackett — Sat, 15 Aug 2009 13:29:30 +0000

I create and sell handmade items online. I am curious to know how I could apply the ‘touch it, feel it, own it’ principles. Maybe a well worded bio would substitute for touching the item. A vivid description? I do create stories to go along with my wares. Thanks for raising a very valid issue!

By: ChristianPF

ChristianPF — Fri, 14 Aug 2009 20:50:10 +0000

Yea that puppy dog close really works – I have fallen for that a few times, and it really is hard to take _____ back after having it for a couple days