There are always some surprising tidbits when you start doing any market research. See if you can guess which age from Here are some highlights about the growing usage of online media of this age group:
- The 2010 US Census counted 40 million of this group in the US; 13% of the total population.
- According to eMarketer, this portion of the population will reach an estimated total of 72 million, nearly 20% of the projected total population by 2030.
- Online media is quickly increasing its reach and will soon surpass traditional media habits of this age group, reaching 56.0% by 2015.
- Social networking sites are mainly used for connecting with friends and family. In the last 3 years, social networking increased from 4.7% to 28% amongst this group. eMarketer forecasts a rise to 36% by 2013.
- 56% of internet users in this age group 64 to 72 purchase products online.
If you guessed the over 50 age demographic, you’re right. Surprised? One day, and it will be before you know it, you’ll be in this age group!
Here are some of this week’s super links to take a look at:
- Europe Digs An Even DEEPER Debt Hole
- Estate Planning: Protect Your Assets
- A Practical Way To Estimate And Budget For Home Maintenance Costs
- Having Trouble with Your Student Loans? 3 Options to Help You
- How to Order Wine At a Restaurant Without Embarrassing Yourself
- Income Statement Basics
- Should You Automatically Reinvest Your Dividends?
- TD Ameritrade Online Stock Trading Review
- Where to Open a Roth IRA Account
About the author
If you enjoyed what you just read and would like to get FREE email updates with the freshest articles from The Wisdom Journal delivered right to your inbox, subscribe today! It's ridiculously easy and you can unsubscribe at any time. Since your email address is never sold or abused, you can subscribe with confidence, PLUS you'll get free reports/guides/eBooks, subscriber only benefits, and other perks.
{ 1 comment }
50 plus-ers on social media is great.
My parents only know how to use Word.