Getting top dollar for your home is a matter of pricing it right, then learning how to negotiate. Negotiation is a matter of learning a few skills, but more importantly, it’s about having some crucial information…and getting top dollar means that you don’t let information fall into the hands of the buyers. It might even be best to not let it fall into the hands of your own real estate agent!

Know why you’re selling your home but never, ever disclose it.
Your own personal motivation to sell your home is the single most important factor determining your approach. It will affect everything from your asking price to how long you’re willing to wait for a sale to how much time, effort, and money you’re willing to invest ^[2] to get that sale. When you keep this information as a closely guarded secret, you avoid giving the buyer any negotiating ^[3] leverage. If you disclose that you’ve accepted a position out of state, the buyer will know that you’re pretty desperate…and potentially willing to cave on your price. If they find out that you have a baby on the way, they can determine just when you’ll be willing to start lowering your price. The closer you are to the due date, the more willing you’ll be to crumble! So, if you’re asked why you’ve decided to sell, simply say that your housing needs have changed. If pressured, say that this house doesn’t meet your needs any more. Simple as that.

Notice that I used the word “house” rather than “home.” Using the word “house” is a bit colder and can subtly communicate that you don’t have any emotional attachment to your investment. It’s a really good negotiating ^[3] tactic, and when you’re out for top dollar, you need all the help you can get.

Ok, ok, go ahead and consider using a good real estate agent to sell your home.
Make sure you get references and only use a busy agent. Agents with lots of time on their hands are like that for a reason. Also, remember that over 75% of all home sellers say they would not work again with the agent who listed their home. Usually this is a result of poor marketing and communication on the part of the agent, so take the time to find the agent who is going to best represent your needs during the transaction.