That’s the underlying question in all interviews and it’s the unspoken question every interviewer has for each interviewee. If you’re preparing for an interview ^[2], whether for a job or to make a sale, answering that one question could be the factor that elevates you above your competition.

^[3] How can you

• Improve productivity
• Increase profit
• Increase sales
• Increase enjoyment
• Make life better
• Reduce costs
• Decrease risk
• Expand the market
• Increase market share
• Reduce shrinkage
• Improve quality
• Decrease down time
• Lower turnover
• Reduce time
• Create a new and better process
• Introduce new technology
• Create a better process
• Improve an existing process
• Reduce training time
• Enlarge a specific skill
• Create specific measures of performance
• Create new plans
• Implement a program
• Direct a program
• Solve a specific problem
• Identify solutions
• Foresee a need
• Achieve something new with less time, money, people, space, equipment
• Achieve same (or greater) results with fewer resources
• Accomplish more (or the same) with identical resources

An interview ^[2] isn’t about telling someone how great you are, but what YOU can do to make their business, operations, marketing, technology, accounting, or life …  better than it was before. Not about how great your product is, but how it can improve their business. Not about your education or experience, but about how you can use your education or experience to multiply their customers, increase market share, or boost their profits. A successful interview ^[2] isn’t about you, it’s about your interviewer and what you can do for them.

The key to success in any interview is knowing what your interviewer needs, then pointing out how you, your experience, your education, your enthusiasm, your product, or your company can help meet those needs.

Photo by bpsusf ^[4]

About the author

Ron has written 1082 articles on The Wisdom Journal.

The founder and editor of The Wisdom Journal ^[5] in 2007, Ron has worked in banking, distribution, retail, and upper management for companies ranging in size from small startups to multi-billion dollar corporations. He graduated Suma Cum Laude from a top MBA program and currently is a partner in a national building materials company.

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